Episode 1:

2024 Election Outcomes

In this episode of Terra Vita Insights, host Bradley McElrath explores the transformative impact of the 2024 election results on the cannabis and hemp industries. We analyze state-level legislative outcomes, including Florida's Amendment 3, Nebraska's medical cannabis initiatives, and the Dakotas' resistance to recreational legalization. Additionally, we discuss federal developments, such as the proposed rescheduling of cannabis from Schedule I to Schedule III, and its implications for research, banking, and taxation. Finally, we offer strategic considerations for businesses navigating this evolving landscape.



Episode 2:

Ohio's Legalization Journey

In this insightful episode of Terra Vita Insights, host Bradley McElrath dives deep into Ohio's transformative journey from medical cannabis legalization in 2016 to recreational legalization in 2024. Bradley explores the key milestones in Ohio’s cannabis policy, the economic impact on the state, regulatory challenges, and the latest consumer trends shaping the market. With a focus on Ohio’s innovative social equity programs and evolving licensing framework, this episode provides a comprehensive analysis of how Ohio’s cannabis industry is setting new standards. Whether you’re a business owner, advocate, or consumer, tune in to learn how Ohio’s cannabis legalization is influencing the national conversation and what’s next for one of the Midwest’s fastest-growing market.



Episode 3

Ohio's Economic Impact of Legalization

In this episode of Terra Vita Insights, host Bradley McElrath takes a deep dive into the economic impact of recreational cannabis legalization in Ohio. Discover how Ohio’s new cannabis tax structure is fueling essential public services and infrastructure projects across the state. Bradley explores the surge in job creation, with new opportunities in cultivation, retail, compliance, and ancillary services, driving Ohio’s cannabis workforce to unprecedented growth. Learn about Ohio’s support for small cannabis businesses, innovative entrepreneurship, and the economic ripple effect reaching sectors like security, technology, and legal services. This episode unpacks Ohio’s cannabis market from revenue generation to regulatory hurdles, showcasing how legalization is shaping the state’s economic landscape and setting a standard for other Midwest markets.

Episode 4:

Navigating Ohio's Regutaions. A Guide For Business And Consumers

In this episode of Terra Vita Insights, host Bradley McElrath delves into Ohio's cannabis regulations, offering a comprehensive guide for both businesses and consumers. Explore the intricacies of Ohio's cannabis licensing process, including cultivator, processor, dispensary, and testing laboratory licenses, with detailed insights into Level I and Level II cultivator distinctions. Understand the compliance requirements essential for maintaining operational status, such as security measures, inventory tracking, employee training, and advertising restrictions. For consumers, gain clarity on legal possession limits, home cultivation guidelines, and the importance of purchasing from licensed dispensaries. Stay informed about the legal considerations and penalties associated with non-compliance, ensuring responsible participation in Ohio's evolving cannabis landscape.

Episode 5:

Maximizing Terpene Profiles: A Flavor-Forward Approach to Cannabis Cultivation

In this episode of Terra Vita Insights, host Bradley McElrath takes you on a comprehensive journey into the world of terpene optimization and cannabis flavor enhancement. Learn how to cultivate terpene-rich strains by fine-tuning environmental conditions, selecting premium genetics, managing nutrients, and perfecting post-harvest curing. Discover why today’s discerning consumers value aromatic complexity, and how transparent terpene labeling, engaging consumer education, and compliance-driven branding strategies can set you apart in a competitive market. Whether you’re a seasoned grower or launching your first commercial operation, these expert tips on maximizing terpene profiles will help elevate your product line and boost brand loyalty.



Episode 6:

Quality Assurance and Lab Testing

In this episode of Terra Vita Insights, host Bradley McElrath guides you through the essentials of quality assurance and lab testing in the cannabis industry. Discover the importance of building trust through transparent testing protocols, learn how to interpret cannabis potency, microbial, pesticide, and heavy metal test results, and explore best practices for establishing robust internal QA frameworks. By focusing on consistent compliance, consumer safety, and brand integrity, you’ll gain actionable strategies to elevate your product line and set your business apart in an increasingly competitive market.



Episode 7:

Craft vs. Commercial Cannabis: Defining Your Brand’s Market Position

In this episode of Terra Vita Insights, host Bradley McElrath delves into the strategic choice between craft and commercial cannabis cultivation models. Drawing on real-world examples like Curaleaf (Massachusetts), Cresco Labs (Chicago, Illinois), and Cookies (California), we explore how different approaches impact product quality, brand storytelling, distribution scale, and profit margins. Learn how boutique operations leverage unique genetics and small-batch exclusivity, while large-scale producers achieve consistency and broad market presence. Whether you’re a micro-grower aiming to captivate connoisseurs or a multi-state operator seeking widespread recognition, discover actionable insights to help you position your business effectively in the rapidly evolving cannabis industry.



Episode 8:

Navigating Cannabis Licensing: Your Step-by-Step Compliance Roadmap

In this episode of Terra Vita Insights, host Bradley McElrath breaks down the often-daunting process of obtaining and maintaining cannabis licenses. Discover how companies like Trulieve (Florida) and Acreage Holdings (multi-state) leverage strategic planning, expert legal counsel, and transparent regulatory relationships to secure stable footholds in this highly regulated industry. Learn how to structure your business, understand local zoning laws, prepare detailed applications, pass inspections, and stay compliant as regulations evolve. Whether you’re launching a boutique dispensary or expanding a cultivation facility, these actionable licensing insights will guide you toward long-term success and consumer trust in the competitive cannabis market.



Episode 9:

Smart Funding and Fiscal Resilience: Cannabis Financial Planning Explained”

In this episode of Terra Vita Insights, host Bradley McElrath breaks down the essentials of cannabis financial planning and investment strategies. Learn how top operators like Green Thumb Industries (Chicago, IL) and Acreage Holdings (Multi-State) overcame banking limitations, balanced investor expectations, and maintained liquidity amid evolving regulations. Discover practical tips for complying with 280E tax rules, forecasting cash flow, and tailoring pitches to angel investors, venture capitalists, or strategic partners. Whether you’re a startup seeking seed funding or an established business aiming to scale, these expert financial insights will help you build a stable, growth-oriented cannabis enterprise.